Our Story

Idea Girl & Founder of Kinbe

Amber Cruse, is a midwest mama living in LA making memories with her Dino Roaring boy. Before pioneering Kinbe, Amber was a creative director and branding guru.

Amber started Kinbe with a dream to be able to give back to the world in a more meaningful way. “My hope through Kinbe is to bring joy to as many children and families as possible.”

Her #1 Parenting Advice: “I believe the most important gift you can give your child is being a whole, happy person. When you are whole and happy you have much more to give your children and the world.”

When she is not busy running her company, she can be found at the skatepark learning a few tricks from her son or in her favorite Sweat Yoga class.

Who We Are

We are a Socially Conscious lifestyle Brand that is a unique blend of URBAN Hip and boho backyard comfort inspired by the joyous child-like spirit.

We exist to take the same love you have for your family and give it to children around the World.

Our Commitment

With great courage, integrity and love – we embrace our responsibility to leave this planet a better place for the future generations and inspire others to follow in our footsteps.

We are committed to:

  • Making products with love and integrity
  • Bringing together tribes
  • Inspiring others to leave their footprint
  • Giving back to our future

Learn more about our Purpose.